More and more nonprofits are asking themselves the question “What does it really mean to be data-driven?” And with good reason: today’s most modern and successful organizations embrace a blend of technology, expertise, and culture that enables them to derive tangible insights from their data, and make more informed strategic decisions — two critical advantages in an increasingly crowded nonprofit landscape.
On March 29, 2022, Cause Craft VP of Consulting Justin Birdsong co-hosted a webinar with our partner Civis Analytics, presented by The Nonprofit Times, where we explored how nonprofits can take the next step on their data-driven journey. We were joined by Ollie Whitney, Data Director for the Sierra Club, and examined several of the Sierra Club’s case studies to lay out pathways to:
Watch the full webinar on YouTube here:
And check out the presentation slides here:
I help nonprofits find creative, people-oriented solutions to complex strategy and technology problems.
I’ve provided executive coaching, organization development, process design, and staffing strategy to nonprofit leaders across the sector. My expertise lies in marketing, online fundraising, political engagement, website strategy, social and mobile media, marketing automation, and brand empowerment. But my particular gift involves identifying the intelligence and wisdom within nonprofits and offering a holistic approach to making organizational change.
In 2008, after years of helping nonprofits as VP of Client Service at Get Active and Managing Partner at Kintera, I co-founded a technology company, Jackson River, out of the belief that the nonprofit sector deserves access to powerful, corporate-scale software for engaging supporters online. We created Springboard, an open, “best in class” software platform for digital engagement. Although in my consulting practice I am firmly technology agnostic, I am often called upon by organizations to help them evaluate solutions to match their ambitious strategies. My advice is informed by many years of “seeing it all” when it comes to CRM and campaign tech, and strong commitments to helping organizations scale and grow their capacity.
I frequently give talks about how to translate corporate concepts like “customer experience,” marketing automation, and customer journeys to the nonprofit sector.
I’m a certified Transformational Coach and a certified health coach. I’m also an Anthropologist and student of Native American culture, binge-watcher of crime procedurals, and mother to two (almost) grown children. By the numbers, I count 20+ years working exclusively with nonprofits; 150+ causes assisted; and too many RFPs and TORs to count.
My personal mission is to help nonprofits thrive in a digital world.
