Cause Craft Consulting symbol

Work & Clients

Our clients bring us in for everything from long-term engagements to diagnose and solve complex problems to quick-hit projects like writing RFPs or hiring.

Our Specialties Include:

Structure & Staffing

  • Realignments & reorgs
  • Conscientious growth planning
  • Ethical downsizing
  • Stakeholder alignment
  • Staff surveys & engagement
  • Job descriptions & hiring

Processes & Workflows

  • Process review & design
  • Governance & decision-making
  • Inter-departmental collaboration
  • Capacity planning
  • Content & data governance
  • Budget planning & procurement

Culture & Organizational Effectiveness

  • Change leadership & management
  • Team retreats & staff development
  • Facilitating planning processes
  • Leadership coaching & development
  • Managing remote teams
  • Managing federated or international teams

Technology & Data

  • Engagement tech assessments
  • Technology roadmaps
  • Tech change readiness
  • CRM & data strategy
  • Data governance & ownership
  • Tech & data policies

RFPs & Partner Selection

  • CRM platforms
  • Digital marketing solutions
  • Agencies of record
  • Digital strategy partners
  • Implementation providers
  • Vendor & solution landscape analysis

Digital Transformation

  • Digital capacity building
  • Digital maturity assessments
  • Digital champions, working and advisory groups
  • Digital team staffing & skills
  • Digital governance
  • Digital-forward approaches

Selected Clients

We’re fortunate to have some of the world’s best causes on our client roster.

  • AARP Foundation
  • Action Against Hunger
  • Adler Planetarium
  • AFL-CIO
  • American Cancer Society – Cancer Action Network
  • American Civil Liberties Union (ACLU)
  • American Jewish World Service
  • American Lung Association
  • American Public Media
  • Amnesty USA
  • Animal Haven
  • ASPCA
  • Aspen Institute
  • Brennan Center for Justice
  • Catholic Relief Services
  • Easterseals
  • Enterprise Community Partners
  • Farm Sanctuary
  • Feeding America
  • George Lucas Educational Foundation
  • Human Rights Watch
  • International Justice Mission
  • International Rescue Committee
  • Médecins Sans Frontières / Doctors Without Borders USA
  • Natural Resources Defense Council (NRDC)
  • New York Public Library
  • Opportunity Agenda
  • PBS
  • PEN America
  • People for the American Way
  • Physicians for Human Rights
  • Planned Parenthood Federation of America
  • Roosevelt Institute
  • Share Our Strength│No Kid Hungry
  • Sierra Club
  • SMU DataArts
  • Stone Barns Center
  • Student Conservation Association
  • UNICEF (US Fund)
  • Union for Reform Judaism
  • US Olympic and Paralympic Committee
  • Wildlife Conservation Society

What Our Clients Say

"I stepped into the Chief Development Officer role at Doctors Without Borders with a vision for scalable, donor-centric fundraising, informed by market research and supported by modern technology. Cause Craft is fluent in the strategy and tactics required for successful marketing and donor engagement in a digital world, and has helped us structure the team, right-size the tech investment, and articulate an approach to data and CRM that will help us bolster our fundraising and amplify MSF’s impact for years to come."
Kim Goldsmith-N’Diaye, Former Director of DevelopmentMédecins Sans Frontières/Doctors Without Borders USA
"The way that Cause Craft embeds with their clients is remarkable. They work so closely with our team and are so diligent in their approach that they feel like an extension of our staff. They're also nimble, scaling up their bench as needed and adapting plans mid-project to help us mitigate challenges as they emerge, while keeping us grounded in the outcomes we're looking to achieve. They have truly lived into their promise of getting "in the trenches" with us to ensure the best possible success for our organization."
Elizabeth NielsenVP of Annual Giving & Digital Fundraising, US Olympic & Paralympic Committee
Misty McLaughlin and Alice Hendricks are among the most effective consultants with whom I’ve ever had the opportunity to work. Their knowledge of the digital space is unparalleled. One of the things I find most valuable about their counsel is that they pay attention to the particular details and needs of my organization and consistently provide right-sized advice and solutions.
DeDe DunevantDirector of Communications
New York Health Foundation
Working with Alice and Misty is like a master's class in marrying the needs of our organization with the needs of our constituents via an online experience. Unlike working with some other consultants, which can feel like paying someone to document what you already know but don't have time to do yourself, working with Misty and Alice is different: They always seem to find that insight that is a few steps further — and better — than what you already know.
Jennifer RyanFormer Digital Director
Catholic Relief Services
"I stepped into the Chief Development Officer role at Doctors Without Borders with a vision for scalable, donor-centric fundraising, informed by market research and supported by modern technology. Cause Craft is fluent in the strategy and tactics required for successful marketing and donor engagement in a digital world, and has helped us structure the team, right-size the tech investment, and articulate an approach to data and CRM that will help us bolster our fundraising and amplify MSF’s impact for years to come."
Kim Goldsmith-N’Diaye, Director of DevelopmentMédecins Sans Frontières/Doctors Without Borders USA
"The way that Cause Craft embeds with their clients is remarkable. They work so closely with our team and are so diligent in their approach that they feel like an extension of our staff. They're also nimble, scaling up their bench as needed and adapting plans mid-project to help us mitigate challenges as they emerge, while keeping us grounded in the outcomes we're looking to achieve. They have truly lived into their promise of getting "in the trenches" with us to ensure the best possible success for our organization."
Elizabeth NielsenSVP of Digital & Direct Marketing
Feeding America
Cause Craft was the perfect partner to help illuminate the next strategic step in our evolution. Justin Birdsong and Alice Hendricks embedded themselves in SMU DataArts to get a deep sense of stakeholder perceptions and needs. They nailed the framing of key issues and technical needs, and helped crystalize the clear path forward. They are consummate listeners and thought partners who go the extra mile. We’re eternally grateful for their wise counsel.
Zannie Giraud VossPh.D., Director
SMU DataArts
Misty McLaughlin and Alice Hendricks are among the most effective consultants with whom I’ve ever had the opportunity to work. Their knowledge of the digital space is unparalleled. One of the things I find most valuable about their counsel is that they pay attention to the particular details and needs of my organization and consistently provide right-sized advice and solutions.
DeDe DunevantVP of Communications
Physicians for Human Rights
Working with Alice and Misty is like a master's class in marrying the needs of our organization with the needs of our constituents via an online experience. Unlike working with some other consultants, which can feel like paying someone to document what you already know but don't have time to do yourself, working with Misty and Alice is different: They always seem to find that insight that is a few steps further — and better — than what you already know.
Jennifer RyanDigital Director
Catholic Relief Services
Alice Hendricks headshot

Alice Hendricks

Principal & Founder

I help nonprofits find creative, people-oriented solutions to complex strategy and technology problems.

I’ve provided executive coaching, organization development, process design, and staffing strategy to nonprofit leaders across the sector. My expertise lies in marketing, online fundraising, political engagement, website strategy, social and mobile media, marketing automation, and brand empowerment. But my particular gift involves identifying the intelligence and wisdom within nonprofits and offering a holistic approach to making organizational change.

In 2008, after years of helping nonprofits as VP of Client Service at Get Active and Managing Partner at Kintera, I co-founded a technology company, Jackson River, out of the belief that the nonprofit sector deserves access to powerful, corporate-scale software for engaging supporters online. We created Springboard, an open, “best in class” software platform for digital engagement. Although in my consulting practice I am firmly technology agnostic, I am often called upon by organizations to help them evaluate solutions to match their ambitious strategies. My advice is informed by many years of “seeing it all” when it comes to CRM and campaign tech, and strong commitments to helping organizations scale and grow their capacity.

I frequently give talks about how to translate corporate concepts like “customer experience,” marketing automation, and customer journeys to the nonprofit sector.

I’m a certified Transformational Coach and a certified health coach. I’m also an Anthropologist and student of Native American culture, binge-watcher of crime procedurals, and mother to two (almost) grown children. By the numbers, I count 20+ years working exclusively with nonprofits; 150+ causes assisted; and too many RFPs and TORs to count.

My personal mission is to help nonprofits thrive in a digital world.