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Kara Cruoglio

Senior Consultant

Kara Cruoglio is a mission-driven product and technology leader with over 20 years of experience delivering high-impact digital solutions for progressive nonprofit organizations and purpose-driven businesses. She specializes in managing complex CRM implementations, building scalable platforms, and aligning digital strategy with organizational goals. Kara has held senior product roles at The Trevor Project, where she led a transformational migration of the donor database, and Jackson River, where she managed the evolution of Springboard, a digital fundraising and advocacy platform used by premier nonprofit organizations. Prior to that, Kara was the Director of Project Management and Production at Threespot, a Washington, DC-based interactive agency, where she managed a staff of project managers and developed and implemented policies, procedures, and software solutions to increase operational efficiency. She is the founder of Cruoglio Consulting, where she partners with nonprofit and social sector clients to solve complex technology challenges—from platform selection and vendor management to roadmap planning and stakeholder alignment. Her core strengths include:

  • Product strategy and lifecycle management
  • Nonprofit CRM and digital fundraising platforms
  • Stakeholder engagement and user advocacy
  • Cross-functional team leadership
  • Agile and iterative development
  • Technical project management

Kara is passionate about helping organizations modernize their technology stack and build or implement digital tools that support real-world impact.

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Alice Hendricks headshot

Alice Hendricks

Principal & Founder

I help nonprofits find creative, people-oriented solutions to complex strategy and technology problems.

I’ve provided executive coaching, organization development, process design, and staffing strategy to nonprofit leaders across the sector. My expertise lies in marketing, online fundraising, political engagement, website strategy, social and mobile media, marketing automation, and brand empowerment. But my particular gift involves identifying the intelligence and wisdom within nonprofits and offering a holistic approach to making organizational change.

In 2008, after years of helping nonprofits as VP of Client Service at Get Active and Managing Partner at Kintera, I co-founded a technology company, Jackson River, out of the belief that the nonprofit sector deserves access to powerful, corporate-scale software for engaging supporters online. We created Springboard, an open, “best in class” software platform for digital engagement. Although in my consulting practice I am firmly technology agnostic, I am often called upon by organizations to help them evaluate solutions to match their ambitious strategies. My advice is informed by many years of “seeing it all” when it comes to CRM and campaign tech, and strong commitments to helping organizations scale and grow their capacity.

I frequently give talks about how to translate corporate concepts like “customer experience,” marketing automation, and customer journeys to the nonprofit sector.

I’m a certified Transformational Coach and a certified health coach. I’m also an Anthropologist and student of Native American culture, binge-watcher of crime procedurals, and mother to two (almost) grown children. By the numbers, I count 20+ years working exclusively with nonprofits; 150+ causes assisted; and too many RFPs and TORs to count.

My personal mission is to help nonprofits thrive in a digital world.