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Ideas & Tools » The Forest, the Trees, and the Guiding Star: How a CRM Helps – and Doesn’t Help – Your Nonprofit’s Data Journey

The Forest, the Trees, and the Guiding Star: How a CRM Helps – and Doesn’t Help – Your Nonprofit’s Data Journey

On March 15, 2022, Cause Craft VP of Consulting Justin Birdsong co-hosted a webinar with our partner Civis Analytics where we explored the role of CRM in a nonprofit’s data journey.

We were also joined by two industry leaders from international relief & rescue NGOs — Jenny Sy, Data Science Manager for USA for UNHCR, and Sarah Autry, Director of CRM Strategy for Médecins Sans Frontières/Doctors Without Borders USA — to discuss how their organizations are leveraging CRM to support timely, tailored outreach to their donors & supporters, while also recognizing the role of CRM in a nonprofit’s overall data ecosystem.

Watch the full webinar on YouTube here:

Check out the presentation slides here:

The Forest, the Trees, and the Guiding Star: How a CRM Helps - and Doesn’t Help - Your Nonprofit’s Data Journey
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Alice Hendricks headshot

Alice Hendricks

Principal & Founder

I help nonprofits find creative, people-oriented solutions to complex strategy and technology problems.

I’ve provided executive coaching, organization development, process design, and staffing strategy to nonprofit leaders across the sector. My expertise lies in marketing, online fundraising, political engagement, website strategy, social and mobile media, marketing automation, and brand empowerment. But my particular gift involves identifying the intelligence and wisdom within nonprofits and offering a holistic approach to making organizational change.

In 2008, after years of helping nonprofits as VP of Client Service at Get Active and Managing Partner at Kintera, I co-founded a technology company, Jackson River, out of the belief that the nonprofit sector deserves access to powerful, corporate-scale software for engaging supporters online. We created Springboard, an open, “best in class” software platform for digital engagement. Although in my consulting practice I am firmly technology agnostic, I am often called upon by organizations to help them evaluate solutions to match their ambitious strategies. My advice is informed by many years of “seeing it all” when it comes to CRM and campaign tech, and strong commitments to helping organizations scale and grow their capacity.

I frequently give talks about how to translate corporate concepts like “customer experience,” marketing automation, and customer journeys to the nonprofit sector.

I’m a certified Transformational Coach and a certified health coach. I’m also an Anthropologist and student of Native American culture, binge-watcher of crime procedurals, and mother to two (almost) grown children. By the numbers, I count 20+ years working exclusively with nonprofits; 150+ causes assisted; and too many RFPs and TORs to count.

My personal mission is to help nonprofits thrive in a digital world.